The Benefits Of Using Promotional Products In Your Business Marketing

There are many ways that you can get your company brand and logo out into the public view. Using promotional products in your business is one of those ways. It does not matter if you have a big or a small business, you need to get word out to the public regarding your business and what you do if you want to be successful. Let us review some of the top benefits in using these types of materials to promote your business.

1. Stand above the competition with promotional items: 

Using these products will help provide your company with a unique, creative flair that other companies are not using. This will help you to stand out from the rest of the competition. By passing out these types of items, you are opening the line of communication within a community about your company and the services that you provide. It makes an excellent icebreaker and the recipient is more likely to listen to what you have to say.

2. Actual and inexpensive advertising solutions: 

These types of products are much less expensive than radio or television advertising is. For a small investment, a company can obtain effective exposure that is typically reserved only for large companies that have huge budgets for advertising. Think of a promotional tee shirt. The recipient will wear it out in public to the gym, to the store, while they are active– it is like a walking billboard for your company. All for just a fraction of what you would pay for an actual billboard advertisement.

3. Useful, tangible items for giveaways: 

These products are useful items that people can keep with them at all times for future reference. The usefulness of the item goes beyond the person who receives it. If the product is unwanted, it is typically passed along to the next person who may use it and benefit from it. The more that a potential customer is exposed to your brand the more likely they are to think of your company when they need assistance. A promotional item such as a tote bag has the ability to show off your company logo on a daily, even hourly basis.

4. Flexibility of items purchased: 

These types of items are flexible and can be made to match the theme of a business or holiday event. Although they are inexpensive, these items can create a positive impression of the company. You can use these inexpensive items to reach beyond the scope of your normal target audience and to draw in new clients or customers.

5. Unique way to introduce a new product to a target audience: 

This is a unique way to introduce a new product into the market. The target audience can evaluate the product, determine if it is good or not and then the company can collect data to perfect the product. Not only does this work to improve the new product but will also increase consumer confidence in the new item if the target audience finds them useful.

*Source: Joshua Cintron

How to Increase Sales by Choosing the Best Promotional Product for Your Campaign – 5 Steps

Big brands consider promotional products a significant part of the marketing mix, even when budgets are tight. Xerox, for example, always includes them in its annual budget, says Beth Ann Kilberg-Walsh, Manager, Marketing Communications at Xerox Corp.

Promotional products are important, especially during tough economic times, she says, because that’s when companies need people to take action. “We’re all so serious these days ... you have to create some type of fun … a little bit of enticement just to make the person act,” says Kilberg-Walsh. “Everybody wants to win something; everybody wants to get something.”

Marketers need to be more strategic about how they launch campaigns involving promotional products. They should watch what they spend, whom they target, and how they maximize the ROI.

Promotional Product Campaign Made Simple: 5 Steps

Step #1. Define the objective

If the objective is to increase sales by 20%, determine that figure up front in order to track success later on.

Also, decide whether the objective is branding-oriented or strategic to ensure that you choose the right promotional product for the campaign.

Step #2. Define the budget

If the objective is to generate $50,000 in your new business, don’t spend $70,000 on the promotional product campaign. Try to at least double the return on investment.

Step #3. Consider the variables

Consider these variables when choosing the most relevant promotional product for a target audience:

--> Variable #1. The Target Audience

Promotional products must make sense for the target audience.

Once you’ve defined the demographics of the target, ask yourself: How do they spend their time? Where do they work: at a desk, on the move or both? What would be useful or novel to them? What has worked at reaching them in the past?

Here are some promotional products that appeal to just about every audience:

-Magnets. They’re functional, versatile, and easy to find when needed.

“It’s not a big item to carry at a [trade] show,” says Ron Lehner, President of Total Automotive, a wholesale automotive parts company. “When [attendees] get back, they slap it on a filing cabinet and, six months later, they start thinking about our company and remember it’s on the magnet.”

-Bags. They’re hot commodities, especially reusable grocery bags, because so many people use them.

-T-shirts, pens, hats, calendars, key chains, mugs, etc.

Other promotional products appeal to very specific audiences. USB flash drives, for example, appeal to techie audiences.

--> Variable #2. The Message

What do you want to convey? Is it the value proposition or specific benefits for the target audience?

--> Variable #3. The Promotional Product

The hardest part is finding the appropriate three-dimensional manifestation of a message.

If the message is about keeping clients’ Web applications secure, the best promotional product might be a USB flash drive with a biometric strip.

If the message is about connecting clients with opportunity, the best promotional product might be a NERF football. Xerox used a Rubik’s Cube to symbolize putting the pieces of a puzzle together.

TIP: Make promotional products part of a strategic, integrated marketing plan to get measurable results.

Step #4. Start with small tests

Lehner says that the best advice he could give to other marketers is to start out small and test to see what works. Then, when you find something that works, run with it.

Step #5. Measure success

Create an online registration form that Web visitors must fill out to get newsletters or special product information. Lehner used this method to determine how many leads came from the mini-CD he gave out at trade shows.

“How did you hear about Total Automotive, Inc.?” is a required field on the company’s registration form. Registrants can choose from the answers provided or select “other” and write their own.

Create and distribute an email address unique to the promotion. It channels responses to one place, making it easier to measure the number of responses generated.

Examples of Successful Promotional Product Campaigns

Consider these successful campaigns from the 2008 Promotional Products Association International Pyramid Award winners.

--> B-to-B Example

Objective: 3M wanted to increase respirator sales and build brand awareness about its complete line of 3M disposable respirator products

Target Audience: A list of 800 distributors who were selling some but not all 3M respirator products

Strategy: An eight-part direct-mail campaign that spanned about 17 months. Each direct-mail piece contained a sample respirator and a related promotional product. A clear piggy bank, for example, delivered the message, “We want you to breathe through your nose, not pay through the nose.”

Promotional Products: A keychain, a pair of Elvis sunglasses, and an embroidered hat were used in conjunction with the sample respirators. Each had a unique message that tied it to the sample respirator.

Results: 20% sales increase of 3M’s entire respirator line following the launch of the promotional product campaign.

--> B-to-C Example

Objective: Arby’s wanted to keep customers coming back

Target Audience: Arby’s current customer base

Strategy: Arby’s created a loyalty coupon program that allowed customers to sign up and get a card with a removable bar-coded keychain tag. Anyone presenting the tag got an automatic discount. Each tag exhibited the company’s message, “I’m thinking Arby’s.”

Promotional Product: A discount card with removable keychain tag

Results: An Arby’s in the target area reported a 25% increase in sales directly attributed to use of the discount cards.

*Source: MarketingSherpa

5 Benefits of Promotional Products for Small Businesses

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?

5 Benefits of Using Promotional Products:

1. Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

2. Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

3. Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

5. Tactile.
When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back. If you run a bar, think about handing out free bottle openers or koozies.

5. Powerful marketing platform.
What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your small business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

*by Sarah Matista in Small Business Marketing

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ID Products Catalogue

For your ID Products needs,  we have everything here in Karam Advertising. Our product line includes all types of lanyards, ID cards, badges, tie pins, pins and cufflinks.

Electronics and Tools Catalogue

Promotional Electronic gadgets, Tools & Torches - A smart and useful way to promote your organization!

All our Promotional Electronics gadgets, Tools & Torches can be imprinted and personalized with your company logo or message.

Our product list include calculators, mini tools, Swiss knives, tape measure key chains, radio, torches and flashlights! This is just a small sample of the hundreds of electronic gadgets, tools and torches that we deliver.

 

 

Business Gifts by Karam Advertising

Karam Advertising LLC was established in Dubai in 1993. Having 20 years experience in the business helped us build up a very strong portfolio of clients within UAE and worldwide

We specialize in complete below-the-line jobs, such as new product or service launch, corporate premiums, giveaways and business gifts, as well as door gifts for exhibitions and events. We specialize in gifts for automobile, hotel, pharmaceutical, airline and other industries. We also do branding for company logo available in panels, roll ups or stands as outdoor campaign material.

Karam offers over 5,000 different promotional items such as t-shirts (polo/basic) & baseball caps, electronic gadgets (usb, calculator, chargers etc.), desk accessories (calendar, pens, diary, paperweights, desk clock, pen/card holders, etc.), travel items (umbrella, all types of bags). car sunshades, coffee mugs, tea coasters, ashtrays, mouse pads, stress balls, paper shopping bags, lanyards/name badges, key chains, portfolios and organizers, wallets, memo notes and footballs

Karam also specialize in customizing gifts according to customer’s requirements especially made by our local suppliers and factories in China.

Individual service is our top priority where we follow up and give a constant feedback to the client on the progress of the order. Your inquiry will be receiving a quick response with the highest level of service through our experienced sales team.

Our Mission:

"To deliver creative promotional campaigns and premium corporate gifts to help you succeed."


For enquiries, please contact Charina. Email: sales@karamadvertising.ae

Mobile: +971 562919715 Office: +971 4 331 9993