Boosting Brand Visibility With Promotional Giveaway Items

Why is brand visibility important for your business? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry.

There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter and Facebook. Another way is to constantly inject funds into product research so that your offering evolves and gets converted into the very best. Of course if you are a recent start up, you will find it difficult to release funds for research on a regular basis.

Let us take the example of a new business which had a tricky time getting their retail store noticed. They tried all the tricks in the book – from TV and radio ads to expensive billboards. But shoppers failed to turn up. They then turned to promotional merchandise and voilà, their business started to look up. The number of shoppers increased exponentially within a week. So how did they make use of promotional merchandise?
First, they got pens imprinted with their logos and had them given away along with flyers at local malls, the parish church and schools. Then they had t-shirts and backpacks customized and distributed as well. Soon the streets were filled with people sporting their merchandise. Eventually, the retail store got the rightful visibility it deserved and a lot of faithful customers in the bargain.

So how much do you think this new business spent on promotional merchandise to get their business around? Well, the answer will surprise many – their total expenditure on bags, pens and t-shirts amounted to less than thousand dollars. And they were soon earning thousands of dollars in sales every day. Since promotional items are available in bulk for very cheap, the Return on Investment (ROI) is always very high.

It’s a rewarding experience to see your logo imprinted on quality items!

Personalizing giveaway items is definitely a pleasurable experience. You get to interact with designers and marketing personnel representing the promotional product site – and they definitely know how to get their products customized to meet your branding requirements!

Thousands of other business owners and representatives spend a portion of their marketing budget on giveaways. And they gain good brand visibility from them.

Giveaways – You’ll be spoilt for choice with the variety on offer!

Karam Advertising has thousands of giveaways arranged in easy-to-understand categories. From Apparel and Bags to Office Stationery and Writing Tools, there is a lot of offer. When you decide to go for giveaways, there are a couple of things that you should keep in mind:

1.    The imprint area of the product should offer maximum visibility area for your logo so that your giveaways get noticed wherever it is used.

2.    Your giveaway should have a color that matches your branding requirements. The color you choose should keep your logo in focus. You can get in touch with the customer care and they will help you choose an ideal item better.

3.    Your giveaway must be practical in nature and long-lasting to ensure that they last for years. Everybody loves receiving freebies and they will continue using your giveaways, giving you quality visibility over the years.

Hope this article helps you choose promotional items as your ambassadors of your marketing campaign. All the best!

*Source: Gary Taylr

5 Benefits of Promotional Products for Small Businesses

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?

5 Benefits of Using Promotional Products:

1. Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

2. Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

3. Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

5. Tactile.
When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back. If you run a bar, think about handing out free bottle openers or koozies.

5. Powerful marketing platform.
What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your small business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

*by Sarah Matista in Small Business Marketing