Boosting Brand Visibility With Promotional Giveaway Items

Why is brand visibility important for your business? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry.

There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter and Facebook. Another way is to constantly inject funds into product research so that your offering evolves and gets converted into the very best. Of course if you are a recent start up, you will find it difficult to release funds for research on a regular basis.

Let us take the example of a new business which had a tricky time getting their retail store noticed. They tried all the tricks in the book – from TV and radio ads to expensive billboards. But shoppers failed to turn up. They then turned to promotional merchandise and voilà, their business started to look up. The number of shoppers increased exponentially within a week. So how did they make use of promotional merchandise?
First, they got pens imprinted with their logos and had them given away along with flyers at local malls, the parish church and schools. Then they had t-shirts and backpacks customized and distributed as well. Soon the streets were filled with people sporting their merchandise. Eventually, the retail store got the rightful visibility it deserved and a lot of faithful customers in the bargain.

So how much do you think this new business spent on promotional merchandise to get their business around? Well, the answer will surprise many – their total expenditure on bags, pens and t-shirts amounted to less than thousand dollars. And they were soon earning thousands of dollars in sales every day. Since promotional items are available in bulk for very cheap, the Return on Investment (ROI) is always very high.

It’s a rewarding experience to see your logo imprinted on quality items!

Personalizing giveaway items is definitely a pleasurable experience. You get to interact with designers and marketing personnel representing the promotional product site – and they definitely know how to get their products customized to meet your branding requirements!

Thousands of other business owners and representatives spend a portion of their marketing budget on giveaways. And they gain good brand visibility from them.

Giveaways – You’ll be spoilt for choice with the variety on offer!

Karam Advertising has thousands of giveaways arranged in easy-to-understand categories. From Apparel and Bags to Office Stationery and Writing Tools, there is a lot of offer. When you decide to go for giveaways, there are a couple of things that you should keep in mind:

1.    The imprint area of the product should offer maximum visibility area for your logo so that your giveaways get noticed wherever it is used.

2.    Your giveaway should have a color that matches your branding requirements. The color you choose should keep your logo in focus. You can get in touch with the customer care and they will help you choose an ideal item better.

3.    Your giveaway must be practical in nature and long-lasting to ensure that they last for years. Everybody loves receiving freebies and they will continue using your giveaways, giving you quality visibility over the years.

Hope this article helps you choose promotional items as your ambassadors of your marketing campaign. All the best!

*Source: Gary Taylr

Calendars and Diaries

Now is the perfect time to order your 2014 promotional calendars and diaries! Ordering during October 2013 ensures stock availability and delivery in plenty of time for you to distribute at Christmas and in the New Year (if you’ve left it to the last minute and it’s already December – don’t worry, call us and we can find some items for you!).

A recent survey by the Promotional Product Industry found that 92 percent of the respondents keep an advertising calendar and 98 percent look at a calendar at least once a day. The study also found that 49 percent of calendar recipients referred business for the advertiser that gave them a calendar. Other benefits of promotional calendars include a high-perceived gift value, meaning promotional calendars provide a great return on a relatively low-cost investment.

There is still a demand for printed diaries with customers requesting a high-end, stylish, branded diary offering clients a great alternative to electronic media. Funky desk calendars have an outstanding impact, with many innovative and brandable styles to choose from, customers will be using them year round. if you have something specific in mind, give us a call and we can design or source one to suit your needs. Karam Advertising is committed to the proven belief that branded, high quality promotional diaries and calendars are one of the best promotional products to get your message across.

Corporate Gifts

You are probably very familiar with the belief that in giving gifts, “It is the thought that counts.” You would logically think perhaps that it is the thought of the giver ‘that counts’, but actually it is the thought of the recipient that really matters, since it is he who will put the value on the gift. Think about it. If he values your gift he will treasure it, no matter its actual pecuniary worth. If not, he will relegate your gift to the backburner of the showcase, if not the dustbin of ignored objects, even if you have spent all your worldly wealth in acquiring it. 

Therefore, the best alternatives to expensive gifts that may go unappreciated are unique gifts. Why?

• First, the possession of a unique gift bestows on the owner the honor of being rare himself for having such an uncommon object.
• Second, that being so, the gift itself will certainly be appreciated and treasured by the recipient, primarily for being unique and, secondarily, for the honor it bestows.
• Third, by extension and logic, the recipient will then honor and become grateful to the giver for bestowing upon him --the beneficiary-- the honor of being rare and unique, through the given gift.
• Last, in the end therefore, it is the giver himself who is honored.
  
  
  *Article courtesy of Australian Corporate Gifts