Boosting Brand Visibility With Promotional Giveaway Items

Why is brand visibility important for your business? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry.

There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter and Facebook. Another way is to constantly inject funds into product research so that your offering evolves and gets converted into the very best. Of course if you are a recent start up, you will find it difficult to release funds for research on a regular basis.

Let us take the example of a new business which had a tricky time getting their retail store noticed. They tried all the tricks in the book – from TV and radio ads to expensive billboards. But shoppers failed to turn up. They then turned to promotional merchandise and voilà, their business started to look up. The number of shoppers increased exponentially within a week. So how did they make use of promotional merchandise?
First, they got pens imprinted with their logos and had them given away along with flyers at local malls, the parish church and schools. Then they had t-shirts and backpacks customized and distributed as well. Soon the streets were filled with people sporting their merchandise. Eventually, the retail store got the rightful visibility it deserved and a lot of faithful customers in the bargain.

So how much do you think this new business spent on promotional merchandise to get their business around? Well, the answer will surprise many – their total expenditure on bags, pens and t-shirts amounted to less than thousand dollars. And they were soon earning thousands of dollars in sales every day. Since promotional items are available in bulk for very cheap, the Return on Investment (ROI) is always very high.

It’s a rewarding experience to see your logo imprinted on quality items!

Personalizing giveaway items is definitely a pleasurable experience. You get to interact with designers and marketing personnel representing the promotional product site – and they definitely know how to get their products customized to meet your branding requirements!

Thousands of other business owners and representatives spend a portion of their marketing budget on giveaways. And they gain good brand visibility from them.

Giveaways – You’ll be spoilt for choice with the variety on offer!

Karam Advertising has thousands of giveaways arranged in easy-to-understand categories. From Apparel and Bags to Office Stationery and Writing Tools, there is a lot of offer. When you decide to go for giveaways, there are a couple of things that you should keep in mind:

1.    The imprint area of the product should offer maximum visibility area for your logo so that your giveaways get noticed wherever it is used.

2.    Your giveaway should have a color that matches your branding requirements. The color you choose should keep your logo in focus. You can get in touch with the customer care and they will help you choose an ideal item better.

3.    Your giveaway must be practical in nature and long-lasting to ensure that they last for years. Everybody loves receiving freebies and they will continue using your giveaways, giving you quality visibility over the years.

Hope this article helps you choose promotional items as your ambassadors of your marketing campaign. All the best!

*Source: Gary Taylr

Choosing Holiday Promotional Items

With the holidays coming up, you may want to prepare an appropriate giveaway for preferred clients. Sending a holiday gift is a good way to get your brand remembered and show customer appreciation. Depending on your business, you may want to refrain from offering anything that gives preference to one specific religion, but organizations such as churches and certain political groups may be better off buying items that are affiliated with specific beliefs.

Whatever your specific needs, there are quite a few options for holiday gifts, and it is up to you to decide which is most appropriate for your clientele. Here are a few ideas:

•    Food Gifts. Gift baskets and custom chocolate gifts are always welcome amongst persons of any religious order. The main problem with these is the expense. If you’re on a budget, a custom wrapped chocolate bar with your company name may suffice, or you may consider skipping the promotional product stores all together and building your own gift baskets for top clients –just make sure to include a card with your company name so they know who to thank.

•    Christmas Cards. These are an effective method to send greetings to your many clients without spending a fortune. While you could buy generic Christmas cards at any local store, purchasing them from a promotional product company will allow you to brand them with your logo and a personal message.

•    Calendars. If you provide your clients with a calendar before they buy their own, there’s a good chance they use your calendar and reflect on your brand throughout the new year. These are also very good non-denominational gifts.

•    Stress Relievers. These squishy toys are a good option for doctors, yoga practitioners and other businesses that urge customers to reduce their stress levels, which can peak around the holidays. For the seasonal theme, you can order customized stress relievers in the shape of Santa, the Star of David or snowmen, but remember to orient your gift selection in a manner that will not offend or alienate any of your customers.

•    Ornaments. Many promotional product stores offer customizable Christmas ornaments. While these can be a cute way to send your message, they are quite limiting in that they are only used once a year and many people have too many ornaments to keep corporate ones year after year.

•    Holiday CDs. An increasing trend in holiday promotional products is the concept of holiday CDs. Most stores carry two versions: a Christmas album and a seasonal mix with no religion-specific music. These can be given with cards or on their own. These are a good option for the holiday season, but it is important to remember that like Christmas ornaments, they will be shelved for almost an entire year before clients look at them again.

Once you’ve selected the right item for your needs, be sure to check out Karam Advertising LLC catalogue, or if you want a custom made gift, feel free to drop us an email or contact us for details.

Multifunction Pens for VIP Clients

Early as now, you need to plan for Holiday gifts for your very important clients. These gifts should be of very good quality, functional and trendy at the same time. It is very crucial to choose the perfect gift as it will represent your company, as well as show how you value your customer.

Karam Advertising offers you a selection of high quality multifunction pens that are trendy and innovative, just perfect for VIP customers!

Model 1: Multifunction Ballpoint, Stylus & Laser Presenter

Model 2: Multifunction Ballpoint, Stylus & Laser Presenter

Crystal Stylus, Ballpoint with USB Drive

2 in 1 Stylus and Ballpoint Tube Made of Carbon Fiber