Recent Trends in Promotional Products Industry

Use ECO friendly commodities

imagination go green Recent Trends in Promotional Products Industry The trend to “go green” permeates every facet of life today, including marketing and promotion products.  Gifts that are made of biodegradable materials are very trendy.  By using these kinds of gifts for promotional business, you will make it clear that corporate social responsibility is very important to your company.

Some examples of ECO friendly commodities include wooden food boxes, recycled notebooks and paper products, colored tote bags, and even biodegradable pens.  Since more and more customers are looking to buy items that are environmentally friendly, you will project a positive image by utilizing such merchandise. Be aware, also, that some of the eco-friendly products made of truly recycled materials can be a bit more expensive than their non-recycled counterparts, due to the extent of the reclaiming and new fabrication processes.

Be consistent

imagination green marketing1 300x218 Recent Trends in Promotional Products Industry Promotional marketing will not be successful unless you represent your company the same way in all your marketing and promotion items.  Stick with the same recognizable logo and its associated colors because this may be the main way in which your clients recognize your company.  Make sure the combination you choose is aesthetically pleasing and trendy so it is appealing to the eye.

Offer products with functionality and a fun quotient.

Giving out useless products will not serve as a constructive marketing program.  Products that offer more than simply an aesthetically-pleasing appearance with a logo on the side will be far more popular than functionless gifts.  Anything you can give to improve or simplify the life of the recipient is a good idea. Also, don’t forget the aspect of fun. Products that are also fun to use will touched and seen again and again throughout the year. Don’t rule anything out until after you weigh its application carefully when considered for your target audience and marketing message to be delivered.

Use cellular advertising and social networking

It may not get a physical product out there for people to view, but cellular advertising is the fastest way of communicating with your customers.  By using this modern method of reminding clients about sales and other promotions, you will have a well-rounded marketing program to appeal to a wider audience at a faster pace.

Likewise, social networks cannot be ignored in a conversation discussing current promotional marketing trends.  With this method, you can compile a list of followers and reach out to your customers in a trendy, fast way.  Keep people interested in your business and products by providing new information on a frequent basis.

Keep up with the trends

Traditional promotional products such as pens, magnets, coasters, and notepads will always have their place and proper marketing audience.  They are tried and true promotional business items, but there is such a wider variety of marketing and promotion that you can utilize today thanks to changing trends and technology.  As you keep up with the trends, be sure that you don’t buy too many products until preliminary campaign findings can be assessed.  Establish a campaign today and see what following the recent trends in the promotional products industry can do for your business.

Advertise your business in a trendy way with immediate impact, using promotional marketing products. Change them up in accordance with trends and make sure you do not fall behind in your latest promotional initiatives.  Consider eco-friendly and recycled products where applicable. Visit imagination branding.com to learn more.

*Source: arobinson   

Corporate Gifts

You are probably very familiar with the belief that in giving gifts, “It is the thought that counts.” You would logically think perhaps that it is the thought of the giver ‘that counts’, but actually it is the thought of the recipient that really matters, since it is he who will put the value on the gift. Think about it. If he values your gift he will treasure it, no matter its actual pecuniary worth. If not, he will relegate your gift to the backburner of the showcase, if not the dustbin of ignored objects, even if you have spent all your worldly wealth in acquiring it. 

Therefore, the best alternatives to expensive gifts that may go unappreciated are unique gifts. Why?

• First, the possession of a unique gift bestows on the owner the honor of being rare himself for having such an uncommon object.
• Second, that being so, the gift itself will certainly be appreciated and treasured by the recipient, primarily for being unique and, secondarily, for the honor it bestows.
• Third, by extension and logic, the recipient will then honor and become grateful to the giver for bestowing upon him --the beneficiary-- the honor of being rare and unique, through the given gift.
• Last, in the end therefore, it is the giver himself who is honored.
  
  
  *Article courtesy of Australian Corporate Gifts

 

Business Gifts by Karam Advertising

Karam Advertising LLC was established in Dubai in 1993. Having 20 years experience in the business helped us build up a very strong portfolio of clients within UAE and worldwide

We specialize in complete below-the-line jobs, such as new product or service launch, corporate premiums, giveaways and business gifts, as well as door gifts for exhibitions and events. We specialize in gifts for automobile, hotel, pharmaceutical, airline and other industries. We also do branding for company logo available in panels, roll ups or stands as outdoor campaign material.

Karam offers over 5,000 different promotional items such as t-shirts (polo/basic) & baseball caps, electronic gadgets (usb, calculator, chargers etc.), desk accessories (calendar, pens, diary, paperweights, desk clock, pen/card holders, etc.), travel items (umbrella, all types of bags). car sunshades, coffee mugs, tea coasters, ashtrays, mouse pads, stress balls, paper shopping bags, lanyards/name badges, key chains, portfolios and organizers, wallets, memo notes and footballs

Karam also specialize in customizing gifts according to customer’s requirements especially made by our local suppliers and factories in China.

Individual service is our top priority where we follow up and give a constant feedback to the client on the progress of the order. Your inquiry will be receiving a quick response with the highest level of service through our experienced sales team.

Our Mission:

"To deliver creative promotional campaigns and premium corporate gifts to help you succeed."


For enquiries, please contact Charina. Email: sales@karamadvertising.ae

Mobile: +971 562919715 Office: +971 4 331 9993